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Vertica Real Estate

Born in 1974 and raised in Beirut, Lebanon, Married to Nadine with two children, Omar and Leya, Blessed with mother (Wafaa) and wife (Nadine), Inspired by Rafic Hariri, the late prime minister of Lebanon & HH Sheikh Mohammed Bin Rashed Al Maktoum, the Vice President and Prime Minister of the United Arab Emirates, and Ruler of Dubai.
A notable mix of credentials built efficiently through an array of key positions across different corporate cultures and markets, each offering a unique set of challenges.
 
Mohamad brings more than 18 years of professional experience from working in senior positions across Real Estate Development and Investment, Marketing, Communications and Sales.
 
He has extensive experience in Real Estate, gained from leading the development of major multibillion dollar regional projects with Dubai Holding.
 
Mohamad established VERTICA Realty Group in 2010 out of Beirut with a small operation and within 5 years he was able to develop it further to cover regional and international markets. 

Mohamad holds a Bachelor’s Degree in Business Administration and Master’s Degree in Real Estate Development.

Ekaruna What is VERTICA Realty Group and what is its mission? Where and when was the company established? 
M.S VERTICA Realty Group is a leading real estate consultancy and marketing services firm offering clients/investors a diverse portfolio of premium residential and commercial properties in some of the most highly sought-after cities throughout the world, including Beirut, Dubai, Toronto, Istanbul & London among other exciting destinations.

Vision
We see ourselves as a leading player in the region’s real estate industry, with a highly dynamic and forward-looking leadership and a team of professional consultants who are committed to providing unparalleled professional services to our clients. 

Mission
We are committed to maximising value for our clients/investors through strategic and reliable consultancy and services conducted with the highest degree of professionalism and integrity.

Established in 2010, we have gone on to provide unparalleled levels of professional service and expert advice, positioning ourselves as a reference in the real estate industry and one-stop shop solution for property end-users and investors. We have a representative office in Riyadh, Kingdom of Saudi Arabia and we are also members of the Real Estate Syndicate of Lebanon (REAL). 

As a testament to our exemplary service and enviable track record, we were recognised as the Best Real Estate Agency in the Middle East for 2014 by the prestigious London-based OPP Awards for Excellence, and this year we have received the Arabian Property Award 2015 – 2016 for Real Estate from the prestigious London-based International Property Awards that was held recently at the JW Marriott Marquis Hotel in Dubai.

With our expert team of specialist consultants, we have made it easy for our clients to find their next dream home, or enhance their investment portfolio with some of the world’s most desirable real estate projects. 

Ekaruna Could you explain what VERTICA’s Four Pillars are?
M.S To differentiate ourselves, we have studied the real estate market thoroughly and found that these Four Pillars are our recipe for success.

Client focus
We are committed to giving a level of service that puts the highest premium on customer satisfaction and we are willing to go the extra mile based on a thorough understanding of our clients’/investors’ needs.
Expertise
Using our extensive industry expertise with local and international market knowledge whilst being backed by a distinguished team of professionals, we provide our clients/investors with all the right ingredients for making smarter investment decisions. 


Integrity
We deal with our clients/investors with the utmost integrity and honesty, knowing full well that in this business complete transparency is essential to achieving great and meaningful success.

Performance
We deliver results, not promises - results that exceed client expectations; and in doing so foster a lasting and fruitful relationship with our clients/investors.

Ekaruna What does VERTICA Realty Group offer in terms of leasing?
M.S We only provide leasing services for the Lebanese market. We have established a dedicated department for that specific product that offers different services. Our focus is mainly on high-end residential and prime location offices and retail spaces.

These services are provided to local and international tenants who are looking to rent luxury properties. We are also targeting big corporations, for instance banks, multinational companies and restaurants to name but a few, to provide them with the best commercial properties. 

Ekaruna How would you classify your target audience? 
Our target audience is divided as follows: 
Demographic: 
M.S For local (Lebanese) market (end-users and investors) 
a. Local Lebanese 
b. Expat Lebanese who live in the GCC and Africa 

For International markets (end-users and investors)  
a. Lebanese (Local and expats) 
b. GCC nationals 
c. All Arab nationals 

Geographic
Lebanon 
London 
Toronto 
Dubai 
Istanbul
Ekaruna VERTICA Realty Group has made announcements in regards to their new partnerships across Toronto, Dubai and the United Kingdom – this is exciting news. Can you tell us more about these partnerships? 
M.S We have consecutively announced our new collaborations and partnerships with the leading global real estate agencies and consultancies as part of our international strategic expansion.

Before launching any new destination, we study it thoroughly to make sure it fits our investors’ objectives. We identify strategic alliances that are in line with VERTICA Realty Group objectives so we can offer the most competitive, innovative and outstanding services. 

For example, the selection of the Canadian market was based on economic stability, education and its immigration system - factors that have been fueling the Canadian real estate sector for many years. On top of that, there are a huge number of Arab-Canadians or potential immigrants who might be interested to buy / invest in a property in Canada. 

As for London, it has always been a “safe haven” for investors, especially in the real estate sector. Based on our market research we have found that there is still a big appetite from GCC nationals to buy /invest in London real estate.  In addition to this, we can add that the UK has very transparent and long-standing property laws with property tenure that is clear cut and underpinned by the legal system. 

Ekaruna VERTICA Realty Group has made announcements in regards to their new partnerships across Toronto, Dubai and the United Kingdom – this is exciting news. Can you tell us more about these partnerships? 
M.S We have consecutively announced our new collaborations and partnerships with the leading global real estate agencies and consultancies as part of our international strategic expansion.

Before launching any new destination, we study it thoroughly to make sure it fits our investors’ objectives. We identify strategic alliances that are in line with VERTICA Realty Group objectives so we can offer the most competitive, innovative and outstanding services. 

For example, the selection of the Canadian market was based on economic stability, education and its immigration system - factors that have been fueling the Canadian real estate sector for many years. On top of that, there are a huge number of Arab-Canadians or potential immigrants who might be interested to buy / invest in a property in Canada. 

As for London, it has always been a “safe haven” for investors, especially in the real estate sector. Based on our market research we have found that there is still a big appetite from GCC nationals to buy /invest in London real estate.  In addition to this, we can add that the UK has very transparent and long-standing property laws with property tenure that is clear cut and underpinned by the legal system. 

 

 

 

 

 

 

Ekaruna Along with Beirut, Dubai, Toronto and United Kingdom, what other cities does VERTICA Properties offer its investors and clients a selection of residential and commercial properties for sale and lease? 
M.S At this stage we are exploring some new markets, especially the ones offering permanent residency/citizenship. Because of the current situation in the Middle East, the appetite for such products is huge. We will be announcing these new markets as soon as we finalise our due diligence and identify the best opportunities in these markets.  

Ekaruna Out of all the cities you listed, which one hold the spot for the most profitable and successful city? Which city holds the least? 
M.S To be frank, we cannot position it that way as each market has its own character and benefits. London and Toronto have been good performers but again Beirut, even with its current situation, is still a good performer – but of course for the right property with the right price. So in general, we are satisfied with all the markets that we operate in. 

Ekaruna Have you won any awards recently?
M.S Yes, we have recently received the Arabian Property Award for Real Estate from the prestigious London based-International Property Awards. The event was held recently at the JW Marriott Marquis Hotel in Dubai.

To be recognized as the best in Arabia is a huge accomplishment, considering how competitive the real estate market is in this part of the world. This is the outcome of our consistent hard work and continuous focus on covering different markets and delivering the highest quality of services to our clients/investors. 

Ekaruna VERTICA Properties’ launch of its new brand “VERTICA Realty Group” is interesting. Can you tell us more about this?
M.S Indeed, we have recently announced the launching of our new brand “VERTICA Realty Group”. This strategic move came as part of our vision in order to cope up with the new development and changes within the company. The objective of this initiative is to gather all of our markets, segments and different services within the real estate industry under one group.
Ekaruna Lebanon is unstable at the moment. How do you encourage a client to make a decision when it comes to leasing or buying a property in the country? 
M.S For the past 4 years we have seen a slowdown across the real estate market in Lebanon - but the country has been proven to be resilient and survived even during the worst of times. For example, during the global financial crisis, Lebanese real estate was not affected at all - on the contrary, in fact because it was booming when big global cities were falling down.  

What’s happening today is expected because of the instability in the region, the Syrian war and just recently the drop in oil prices, but again transactions are still happening for the right product and the right price.    

At the end of the day, real estate in Lebanon is a real market with majority of end-users and few speculators, saying so means that even in tough times end users do not exit the market unlike the speculators. In addition to this, people need to understand that there will be a limitation with the supply - especially in Beirut - due to scarcity of lands and bureaucracy that is delaying projects, and sometimes for years. 

When positive news appears on the political front, whether it’s local or regional, prices will start rising again. From that perspective it goes without saying that it’s a buyer’s market now, so we are advising our clients - End-users/Investors - to take advantage of the situation and buy today, as we are able to achieve advantageous deals for them.

As the famous Warren Buffet said, “Sell when everybody is buying and buy when everybody is selling”.  

We are also advising developers to continue with their plans by acquiring new land for development for two main reasons: 

Land prices have softened recently which will make projects more feasible 
Project cycle on an average is taking up to 5 years, by which time (hopefully) and if not before, the market should start picking up.   

Finally I am positive about the markets we cover, especially the Lebanese one. The situation in the region won’t stay like this forever - it has to change and it will. The one million dollar question is how long it will take? So for now, it’s about the survival of the fittest.