News

Project iraq - erbil

Huawei P9 reinvents smartphone photography in collaboration with Leica

Huawei P9 reinvents smartphone photography in collaboration with Leica
    
•    New Huawei flagship device combines ground-breaking innovations and exceptional design, setting a new standard in smartphone photography
•    Hollywood stars Henry Cavill and Scarlett Johansson attended the global launch as face of campaign with host of famous names from the world of photography, film and the arts  
•    Huawei also launches the TalkBand B3 – Combining fashion and technology in a Wearable Device
Lebanon, April 12, 2016: At an exclusive launch event held in London, Huawei Consumer Business Group unveiled the much-awaited Huawei P9 series, destined to reinvent smartphone photography, and the TalkBand B3, a minimalist wearable device that brings productivity and connectivity in a sleek, stylish form factor. 
At the global technology brand’s star-studded event, Hollywood actor Henry Cavill, who features in the Huawei P9 campaign alongside Scarlett Johansson (both global product ambassadors for Huawei P9 series), was joined by a host of world-renowned photographers including Mary McCartney and National Geographic World Press Photo Award winning photographer David Guttenfelder.  
The Huawei P9 is the first smartphone from the collaboration between Huawei and the global iconic camera brand Leica, resulting in a stunning dual-lens camera in a smartphone, which sets a new benchmark in smartphone camera technology, with more light and better clarity, to capture brilliant colour and striking black and white images in true Leica style.
Images from the ground-breaking dual-lens camera are brought to life on a 5.2 inch full HD display. The P9 is powered by Huawei’s latest Kirin 955 chipset and runs Android Marshmallow 6.0. The Huawei P9 family fuses cool, sleek design and precision detail with state-of-the art technology to change the way we see the world. It continues Huawei’s legacy of premium mobile devices that have set the industry standard for elegance and performance. 
Richard Yu, CEO, Huawei Business Group, said: “We believe in cultural technology, born out of people’s curiosity and desire to be creative by changing the way they experience the world around them. With the P9, working with Leica, we have challenged the norm of what was possible in lens technology – a game-changer for smartphone photography.”
“Our launch city of London is renowned globally for cultural excellence. We see the P9 – coupled with our iconic partners, who are equally renowned for their determination to look beyond what is possible, whether in the field of creative arts, design or engineering – as the next step in a visual revolution,” added Richard Yu. 
“As technology changes the way we capture and enjoy photography, we are excited to work with a like-minded partner such as Huawei, equally committed to a cultural, visual future,” commented Oliver Kaltner, CEO of Leica Camera AG. “Huawei’s passion for pushing boundaries of innovation, matched with our proven expertise in camera and lens engineering, has made for a beautiful collaboration in creation of the P9.”
Henry Cavill commented: "I have a genuine passion for technology, so I’m excited by the opportunities created by the P9 dual lens. I’m impressed by the partnership of Huawei and Leica in their engineering of a true high performance smartphone camera. They've done this and managed to package it into a fantastic device as well.”
“The art of photography really resonates with me,” said Scarlett Johansson. “ It was exciting to see Huawei is partnering with world’s iconic camera brand Leica to create the amazing device.  I was delighted to work with Huawei on this project as I love the way it invites us to feed our curiosity and share new perspectives.”
Also the debut event marked the launch of the TalkBand B3. Crafted from premium materials including stainless steel and 3D curved Gorilla Glass, the TalkBand B3 is the ultimate on-the-go accessory. The device allows users to stay seamlessly connected and engaged with Bluetooth 4.2 support, mobile phone synching and health tracking capabilities. The accompanying headset’s dual microphone design and active noise reduction technology improves call quality, filtering out background noise and delivering richer sound.
Huawei P9 and P9 Plus will become available in Lebanon starting May 2016.
For further information, search #OO.
- Ends
Notes to Editors


About Huawei Consumer BG
Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2015. Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, Wearables and cloud services, etc. Huawei’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
For more information please visit: http://consumer.huawei.com

For further information please contact:
Memac Ogilvy PR                    
Carmen El hajj/ Layale Abou Anoun                    
Phone +961 1 486 066
Carmen.el-hajj@ogilvy.com/ Layale.abouantoun@ogilvy.com