ALCATEL, THE FRENCH HERTAGE BRAND, RETURNS TO LEBANON WITH ITS AWARD WINNING SMARTPHONES IDOL 4 SERIES, COMBINING THE MOST INNOVATIVE TECHNOLGY AND LATEST DESIGNSTHAT SUITS EVERYONE BUDGET.
BEIRUT, JULY 20, 2016 – Alcatel, a mobile device brand of TCL Communication, and a multi award winning brand, marks its return to Lebanon market with its channel partner, crystal mobile communication (CMC), to bring a portfolio of innovative, feature-rich smartphones to meet the demands and expectations of consumers in Lebanon and promise to fulfil different lifestyles - be it stylish, super-active or budget conscious for those who are looking for the ultimate smart choice in mobiles in the market.
Alcatel IDOL 4 Series premium smartphone expected to shake Lebanon market with its uniquely designed IDOL 4 and IDOL 4S smartphones, which won 14 awards at the Mobile World Congress in Barcelona this February including Best Affordable Smartphone, take everything up a notch with a new Boom Key and an augmented multimedia experience.
“With the introduction of the IDOL 4 series in Lebanon, we are once again showcasing our commitment to democratising innovation to our customers in the region”, said Nauman Durrani, General Manager of Alcatel in the Middle East. “The first half of 2016 has been very positive for Alcatel as we expanded into new markets and launched several award winning devices. We are looking forward to kick-starting Q2 with the launch of the highly anticipated Idol 4 and Idol 4S.
The IDOL 4 series features the ‘Boom Key’, which amplifies your whole multimedia experience. The IDOL 4S comes packed with a VR Box that offers users a new type of augmented reality experience, a screen that offers a stunning display from any angle, an all-in-one powerhouse audio ecosystem and a professional-calibre camera.”
IDOL 4 and IDOL 4S will be offered with different metal frames: Gold & Dark Grey. The front glass touch panel and glass back cover give the phones a premium look and feel. The IDOL 4 series’ slimness (6.9 mm), metal frame and in-mold spin-effect texture add to its finely crafted, luxurious design.
IDOL 4 and IDOL 4S will be available at all leading retailers in the Lebanon form this week. The retail price of IDOL 4 starts at around $ 275 and IDOL 4S at $ 470 including the VR Box.
Alcatel PIXI and POP series are the ideal devices for first time smartphone users, PIXI is about combining affordability and functionality. It comes in a slim design packed with trending features, a reliable battery, fast connectivity and easy to use interface. PIXI runs smoothly with a Quad Core CPU and offers an enhanced camera experience with front flash and exclusive Polaroid Filters. Price starting at: $ 70
POP is a sleek and slim smartphone that has the best specifications in its price point, including a dual sim functionality. Price starting at: $ 150
Alcatel basic phones range offer consumers who want a basic phone with the latest features and technology at prices starting from $18.
These Alcatel smartphones will be available in the leading retailers in Lebanon market.
“We are delighted to join hands with Alcatel as channel partner to bring the best in class technology to everyone’s hand in Lebanon through our retailer partners”, said Hayssam Yassine the vice president at CMC Lebanon. “Also, with our 25 months’ warranty and full availability of spare parts across Lebanon to provide consumers with peace of mind and ultimate satisfaction”
“Alcatel has a long history in the smartphone industry and we believe that 2016 marks a new era for the company. Leveraging our French heritage, we design and manufacture devices that combine performance with style”, said Salma Massoud, Director of Marketing, MEA, Alcatel. “What makes technology smart is what you can do with it rather than what it can do and that’s what we are bringing to users in the MEA region. Alcatel’s main goal is to make innovation accessible to everyone by providing cutting edge technologies and premium designs, while ensuring affordability to different consumer segments”.
Pick-up and drop off service is available through Aramex.
About Alcatel Mobile Devices
TCL Communication Technology Holdings Limited (TCL Communication) designs, develops and markets a diverse range of mobile devices in more than 170 countries worldwide under the Alcatel brand, which represents over 90% of the TCL Communication’s total sales and ranks as the world’s #6 mobile device manufacturer and the #1 Chinese vendor in overseas markets, based on Q1 2016 telecommunication research firm Gartner and company’s data.
Its products and solutions resonate with millennial and Gen Z consumers with a simple, personal, authentic and fun approach. By combining an understanding of local markets and control of the end-to-end manufacturing process, Alcatel branded devices from TCL Communication delivers customized user experiences with innovative, feature-rich, high-performance mobile devices that allow consumers to explore and amplify the joy in the everyday.
TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation, one of the largest consumer electronics companies in the world. Alcatel is a trademark of Alcatel-Lucent used under license by TCL Communication.
Salma Massoud – Marketing Director Alcatel MEA